A €2 million project underpins the development of a new induction hob range featuring proprietary technology, alongside a user interface designed to combine aesthetic value with ease of use. Numerous innovations are showcased at the trade show, including new premium finishes and a unique experiential format
“For us, innovation is not an option: it is the only way to truly exist and compete,” said Francesco Casoli, President of Elica. “Our sector is undergoing rapid change, driven by evolving consumer needs, regulatory pressures and challenges in supply chain sustainability. In this context, we do not follow: we invest, we stay one step ahead, we raise the bar. Technology and design are the tools through which we continue to create value from Italy for the world, with the concrete ambition of being a game changer. We can do this because we start from a real advantage: a unique design culture, a radical attention to detail and manufacturing capabilities that few can claim. This is the foundation of our growth.”
“Today, we are not only expanding the range, we are strengthening our ability to drive our own innovation,” explained Luca Barboni, CEO of Elica. “In recent years, we have worked with a very clear objective: to transform Elica into a cooking company capable of expressing a distinctive vision in the world of cooking. The rebranding we launched two years ago was not merely a cosmetic makeover, but the beginning of a precise industrial trajectory that today is reinforced by a proprietary, scalable technology platform, ready to support Elica’s innovation journey in the coming years.”
