with EMEA own brand sales particularly affected (-8.0% at constant exchange rates) compared to the first nine months of 2023, in line with general market developments, in particular in France and Germany. OEM sales (third party brands channel) however saw growth of +8% on 9M 2023, thanks to the entry of new customers, while slightly declining in Q3. Finally, North American business growth continued (+6% vs 9M 2023), thanks to the launch of new products, the new distribution strategy implemented and the entry of new OEM customers.
while up +9.0% (+9.1% organic) in the quarter thanks to the strategic partner market share growth, particularly in the EMEA region.