The OEM business reported a good performance for the first three months (+2.2% vs Q1 2024), thanks to the entry of new customers and the substantially stable Own Brand performance (+0.1% vs Q1 2024). The Americas reports an increase of 6.6% on the same quarter of 2024. In particular, B2C sales were up 27%, thanks to the distribution strategy introduced to the region, with new product launches and a broader range of products. This resulted in the entry of new customers in North America, a consolidation of the presence in the region of the two new own brand distribution companies: AG International and Southeast Appliance (SEA) and production in Mexico of new induction and aspiration cooktops.
The positive sales performance in the quarter was mainly due to the increased market share on the principal accounts which drove both the heating and ventilation segments.